Our Customers Keep Sending Us This — Here's Why
Most of what a wine brand posts is shot with a studio light and a plan. Most of what actually lands in our inbox is neither — it's a photo from a birthday dinner with the flash on, a screenshot of a text that just says "okay this is actually blue," a video someone's cousin took by accident that's somehow the best footage we have of a bottle in the wild.
The photo that keeps coming back
If there's one image we get more than any other, it's a hand mid-pour, glass tilted, someone in the background clearly mid-laugh — a Blumond moment that nobody staged. We've had dozens of versions of essentially the same photo, from people who don't know each other, at events that have nothing in common except a blue bottle on the table. That's not a coincidence we can take credit for. It's just what the moment tends to look like.
Why we actually read these
It would be easy to treat this as a marketing tactic — collect the photos, drop them into an ad, move on. We don't think about it that way, mostly because the messages that come with the photos are usually more interesting than the photos themselves: someone telling us their entire extended family group-chats about which bottle to bring to the next thing. A woman who told us her father-in-law, deeply skeptical of "flavored wine" of any kind, has now bought a case for the last three holidays running. These aren't reviews written for a website. They're just what people tell us because they want to tell someone.
What it tells us about the brand
Taken together, this is a more honest picture of who's actually drinking Saraceni than anything we could design ourselves. It's not one occasion, one age group, or one kind of table. It's whatever moment someone decided was worth a good bottle instead of whatever was easiest.
If you've got a photo or a story worth sharing, we're not hard to find — tag us, or reply to any of our emails. We read all of it, and every so often, one of them ends up right here.
Tag your next occasion — find us on Instagram or shop the bottle that's about to be in someone else's photo.